Chairman Liu Chuanxue was born in 1968 and hails from Liu Junzhuang in Daming Prefecture, Handan. He is known for his great ambition, pragmatic approach, and integrity.

Since the age of 18, he has been confident in becoming the spokesperson for Chinese sesame oil, aspiring for all consumers across the country to enjoy Daming sesame oil.

With lofty ambitions, he works diligently. On the path to his dreams, he runs swiftly and steadily, making progress step by step.

In 1986, he established the Daming Sesame Oil Workshop in Tang County, Baoding, marking the first step of his arduous entrepreneurial journey.

In 1990, he took a new step in the provincial capital Shijiazhuang, striving to accumulate his “first bucket of gold,” while also completing a self-study course in business management.

In 2003, he founded a sesame oil factory in the Baifo Industrial Zone of Shijiazhuang, covering an area of 4 acres. After ten years of hard work, he honed his skills like a sword.

In 2013, he registered and established Hebei Duoxiangyi Vegetable Oil Co., Ltd., investing 180 million RMB in the development zone of Luchuan, Hebei, and built a modern production factory covering an area of 30 acres.

After establishing the factory, he focused on four key areas:

1. Completing the installation and debugging of high-quality, top-notch supporting equipment, achieving an annual processing capacity of over 7,000 tons of sesame and peanuts.

2. Establishing long-term, trustworthy partnerships with quality sesame production bases in Hubei to ensure a reliable supply of high-quality raw materials.

3. Formulating strict management systems and selecting university and master's graduates to rigorously control product quality, implementing the idea of “professionals handling professional tasks.”

4. Leading by example, he personally trained a hardworking and battle-ready sales team. Currently, the products have a market presence in over 20 provinces and cities, and the market share of the Fulin brand has increased, with its reputation, credibility, and recognition growing steadily.

The chairman is modest in conduct and high in character, firmly believing in refining the sword further to ensure that the Fulin brand is renowned across China and makes its way into international markets.